Those who work – yes, I said “work,” and I meant it – in the entertainment industry (itself not always known for high ethical standards) value the talent, hard-won skill, time and sweat that goes into creating an engaging and marketable entertainment product. They know that creating entertainment (especially film and video) is an extremely complex process involving collaborative skills from many people, and they are prepared to underwrite the effort monetarily and with their own time, effort, talent and sweat.